Thursday, February 22, 2007 12:20:12 AM
I listened to the conference call and they seem to have a pretty good plan. They are using a combination of telemarketing and relationships with companies that can bring in subscribers. They are focusing on acquiring customers that stick and on maximizing revenue per customer. In the past they didn't work too hard to obtain customers that stick so they had a lot of churn. Also, now they have more products/price points than they had in the past. Look at this page to see the products/price points:
http://www.ypcorp.com/beta/products.php
You will see a PR tomorrow that supports some of my comments above as they are announcing a cross marketing relationship with web.com.
I'm going to put together a CC summary but I want to listen to the CC again prior to doing it.
Mike
http://www.ypcorp.com/beta/products.php
You will see a PR tomorrow that supports some of my comments above as they are announcing a cross marketing relationship with web.com.
I'm going to put together a CC summary but I want to listen to the CC again prior to doing it.
Mike
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