I'm waiting in the wings here too....very surprised to see this fell back to 5. I don't own any shares but looking for the right entry. My suspicion is 5s won't be easy to get - I'm looking now and it looks like 5 bid and 8 ask?
If somehow it went below 5, I'm in too. I like the sector - acquiring film and TV rights to novels, etc? I'm also thinking this could be big because there appear to be more free ad streaming TV channels like Tubi emerging, so I'm thinking more opportunities for content.