Oh there is no market for Nike knock (cheap sneakers) off or the other 70% of the sneaker market. "The counterfeit sneaker market last year might have been worth $450 billion, more than five times the value of the legitimate market, according to a report from fitness trend reporter" it doesn't appear cost has such a small roll after all
Costs plays a much smaller role than many realize.
And what out the other 95% of the car market that Mercedes(6.5%) doesn't sell too. "Nearly 1.24 million compact cars were sold in 2021, improving the segment's share of the market to 8.2%, up from 8.0% in 2020. Just two nameplates in the top-15 are down on last year."
"Of the 17.5 million vehicles sold in the U.S. in 2016, approximately 65 percent were produced in the United States." 35% of the country doesn't care where the car was made.
"The number of used cars and trucks sold in the U.S. decreased nearly 11 percent to an estimated 36.2 million vehicles in 2022," More then double amount of new cars sold were by people who didn't car that they weren't new.
"By this point, Bayer Aspirin's pain relief market share was hovering at around 6 percent, a precipitous drop from its former dominance" So 94% of the market buys a cheaper version of aspirin.
Callaway (25% market share which means 75% of market share is available for competition), If nobody cared about price why are there so many clone brand golf manufactures out there doing very well.