In close-up magic it is called misdirection:
'Do not look at many the multiple indicators of an incredibly bright future ahead for IPIX with the amazing Brilacidin, and their substantial ownership interest in BeaMead Technologies! No, don't look at that! Look over here where in the 'Land Where Everything is Bad,' IPIX gets a daily beating with the mantra that IPIX is a DEAD company! And where Leo is a CROOK! Blah, Blah, Blah!' But Long-term IPIX investors easily recognize these deceitful slight-of-hand distractions and keep their eyes of the prize. All the best to my fellow longs who know what they own. -- Mack