The market is not as simple as it appears you believe it is.
The CEO is correct that they don't control the market...
Coop is not a flagship stock, it doesn't have a dividend, it has a sketchy history (from the perspective of an outsider) lots of other options like PFLT which pays 10%div or TSLA which is well known and makes big moves.... coop is niche and probably a vehicle for very wealthy investors who are ok waiting years without much movement then get a big payoff...
Just flip coop and make 5-10 % a couple times a year... that is the only real way to play coop for the regular guy with less than 10-20Mil in assets.