I worry more about it getting Tick-Tocked right out of existence, it does nothing more than distract from reality... but that may be the golden goose behind this thing.
The numbers are amazing, so why go to the otc? I can see this 10 bagging and selling enough to break even then ride the wave for a while.
All the downside risk is perceived, but needs to be paid attention to.
The Dog that doesn't bark is the one to pay attention to