This trial was a calculated gamble by LLY to slow down the commercial uptake of PFE’s Nurtec, which has been outselling Emgality despite Nurtec’s coming to market later.
p.s. Between Nurtec and Zavzpret, PFE forecasts peak annual migraine sales of $6B (#msg-171411588).
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”