He’s a sports celebrity I go about the city of Charlotte where there are two professional basketball and football franchises and I see people wearing the shirts with the name and number
Story has is it that Warren Buffett was in a shopping mall, maybe it was in Omaha, whe n he saw some idiot making a fashion statement by showing off his red Coca Cola sweat pants and sweat shirt
Next day Buffett bought the hell out of Coca Cola stock
This is an example of what I have been harping about called the “adaptive unconscious”