Maybe the ones that know how hard it is to sell? Takes a while if you have tens of millions to unload. I'm pretty, pretty, pretty, pretty sure you wouldn't need a 'paid for' awareness campaign if the company had a ton of revenue and profits. The awareness would be off the charts. Probably wouldn't need a Frank 2 that is full of it.
Many of our awareness campaigns are paid via third parties, these third parties are often investor relations companies and/or market awareness companies who have been subsequently hired by the company or an investor/investor group that have shares in the company receiving the awareness.
Paid awareness is nearly always a means to sell shares to the public in the open market, so you should always assume if there is an awareness campaign then someone is selling shares of the company in question.