I just watched a NASCAR race..he's right. These cars get a lot of exposure during the race. For the brief time I watched it I saw an M & M's car, a Snickers car, a CAT car, a U S Army car, and not only that but when they interviewed the crew chief the company's name gets a ton of exposure there too...and when they are circling for the yellow flag you get a lot of exposure there as well...not to mention when the announcers also called the car by it's corporate sponsor name