Don't look at a news item for the content but for why it is there.
DO look at content. Reasonable people can argue about text, soundness of arguments, support for premises.
Intent, agenda? That's in the mind of the reader and can be comprised of the reader's biases, prejudices, pre-conceived notions, conspiracy theories and critical thinking deficiencies, especially conclusion jumping and bothsidesisms.
So it may seem as two people are not reading the same f'ing thing.