My guess is that Verséa Ophthalmics will at some point pre-order a large batch of readers so they are ready for a large rollout. I believe Doctor Rob Sambursky was an AXIM Advisor when the multiple readers were being tested and then the excludive deal was made.
It makes sense for Verséa Ophthalmics to help with the rollout of the readers since they are helping the doctor offices get setup.
Additionally Verséa Ophthalmics name shows up on the readers.