Get real! Dividends never have total significant value compared to the price of the original shares. They're typically valued in the neighborhood of 5% of the value of the original shares, which is usually considered a good annual return on investment (i.e. significant value). Moreover, the value of the original shares is decreased by the value of the dividend at the opening on the ex-dividend date (XDATE), before it typically goes back up again.
Nevertheless, after the previous dividends were granted by this company, the price of the dividend shares always shot up before coming back down. Savvy investors/traders were always able to make a profit if they sold at the right time.