Gotta keep in mind this is a young growing company. I can fully understand how they can miss annual projections. They're hyped up and know they've got something here. Very easy to think you're going bigger than you actually do. I do agree that they will one day certainly need, as others have mentioned, some sort of big advertising campaign. But again I'll say, one day. First they need to saturate the country the best they can while making certain they're set up to provide the increased demand should this thing take off. It'd be a disaster if they paid big money to advertise too soon and no-one can find their product.. Patience Grasshopper.... We'll get there one day