Business Warrior Corp (BZWR)

[bob4uall]

Is BZWR to be a lender themselves? My take on this is that it is not for them to lend primarily, but to sell lending software to lenders. It looks to me like they were intending to do lending in support of building customers' small businesses, but have have now moved to developing such software to sell to lenders. Of course, they may find the software good for the use of their own clients.

Here are some comments, just my opinion, on the announcement that was posted here this morning, found at https://flashalert.me/?symbol=BZWR&source=PR&referer=https://stocktwits.com/&url=https://www.globenewswire.com/news-release/2022/12/08/2570267/0/en/Cloud-based-lending-platform-PayPlan-offers-a-1000-price-point-to-spark-innovation-in-lending.html&s3=BZWR/2022-12-08/08-32-19_000000/glob/2a0b47e34d551f69fcbe5d2fc3b5dd33/Cloud-based-lending-platform-PayPlan-offers-a-1000-price-point-to-spark-innovation-in-lending.html

Business Warrior announced a new $1,000 SaaS price point for their cloud-based end-to-end lending platform, PayPlan. This price removes a major barrier to entry and facilitates innovation by allowing companies to prove new embedded finance product ideas without much financial risk.

So, they are selling the use of the software for $1,000.

PayPlan is poised to change the lending landscape completely... ...Historically, if a business wanted to build its own lending solution, it would piece together pieces of technology from different companies. Business Warrior aims to change that forever.

So, the software seems to be an all-in-one lending package.

The key driver in creating this entry-level price point for PayPlan was Business Warrior's history of becoming a lender. Our initial struggles led us to understand the software stack, data processes deeply, and the notion that to create success in lending, you need a fully-connected software stack... ...No one offers this kind of connected turnkey solution, so we built it.

This is where BZWR claims to be unique in having a "connected turnkey solution", and they also recite that they discovered the opportunity by "becoming a lender" themselves.

Business Warrior is confident that its technology and simplicity for new entrants will pave the way for lending into a new territory of scale and innovation. This opens the door for a vast opportunity in verticals that may have otherwise been ignored.

"Verticals" could be being used here to describe BZWR's market that focuses on a particular niche, so as to bring as many as possible services to the same group of start-up or small businesses..

'There is still an immense amount of capital being deployed at an unprecedented pace. We are just getting started, but our partners are ready to deploy over one hundred million dollars in new loans as quickly as possible through our software' ,says Rhett Doolittle, CEO of Business Warrior.

I don't think "partners" necessarily means partners in a partnership form of business. It seems to be other companies that do business with BZWR, that perhaps share clients that they serve, or maybe are simply used as resources.

For more information on PayPlan, visit https://enterprise.businesswarrior.com/

So, there it says, "The PayPlan lending platform empowers lenders with the software they need to build a thriving loan business." This clearly defines that the software is for lenders.

And, as usual, the market is unimpressed this morning.