Monday, August 27, 2001 4:33:17 PM
BIFS Technologies Corporation subscribes to a business philosophy that is fundamentally centered on providing advanced technologies to our customers, which meet their demands for service and which assures their satisfaction with our products. It has been our goal to make certain that all of our products provide both value and reliable performance. BIFS Technologies Corporation’s business approach differs considerably from many of our competitors, who nowadays rush to spend their capital assets in hopes of being first to the market and garnering a return without first assuring that a sound business plan is in place and that a strategy for success is fully developed prior to execution. The executives of this company have taken a very different and deliberate approach in all of our business ventures. Our philosophy is a throwback to yester year and has been derived from the decades of professional corporate experience possessed by our personnel.
Our business strategy endeavors to “build” the business, through the establishment of a solid foundation, while avoiding corporate indebtedness during the development phases of our products and by assuring a stable year-over-year growth pattern. This philosophy applies to all of our divisions and all of our products, whether they are offered through our core business or through our Emerging Technologies Division. The people of BIFS Technologies Corporation are convinced that a well crafted and strategic approach to business will best serve our company and its investors for years to come, as we continue to grow. We believe that companies that fail to employ sound business fundamentals, will be short lived and will be forced out of business, as evidenced by the demise of many of our competitors during the past year.
The products developed by our Emerging Technologies Division, like the TV+ Internet system, are intentionally engineered with this philosophy in mind. Our goal has been to avoid the high costs associated with a conventional rollout strategy for broadband telecommunications infrastructures and to maximize the potential for success by carefully building a solid business foundation for the program. BIFS Technologies Corporation formulated its strategic plan for the TV+ Internet system, which we believe eliminates many of the pitfalls experienced by our competitors. The TV+ Internet program optimizes the benefits brought through our strategic partnership program with local television broadcasters and makes it possible for them, under their broadcast licenses, to compete in the ISP market with only a limited capital expenditure and to participate in a profit sharing arrangement that is both lucrative and sustained. This approach creates an entirely new revenue stream for our broadcast partners and provides their viewing customers with a new and valuable service. The TV+ Internet program focuses on amalgamating a series of advanced technologies into a single Internet delivery mechanism that surpasses conventional Internet delivery practices in both its capability and in its cost benefit to the consumer. The result has been the creation of a wireless delivery mechanism with tremendous range, that costs relatively little to deploy, and which provides demonstrative broadband capacity.
After witnessing the mad scramble by many companies over the past several years to aggressively spend billions of dollars of investor money to develop hardwired broadband infrastructures in only a handful of large cities, while simultaneously incurring enormous debt, and all the while hoping to attract a customer base in the face of overwhelming competition, we at BIFS decided that there must be a more attractive solution. As these companies engaged in the fight over market share with their competition, the executives of BIFS Technologies Corporation conscientiously decided on a very different strategy, which focused on developing a new vision of communications technology along with a 1950’s television broadcasting approach to its delivery. Our intent has been to design and build an advanced broadband infrastructure that can provide a variety of advanced telecommunications services, while avoiding the high cost typically associated with the deployment and maintenance of these types of systems. It has also been our goal to purposively test the marketability of these selected broadband products, within selected test market, to see exactly where consumer preferences reside before adopting an extended rollout strategy and, given this information, to refine our product engineering to assure that our deployment strategy avoids the mistakes made by many of our competitors. The TV+ Internet system, we believe, achieves these goals.
The people of BIFS Technologies Corporation are dedicated to the success of this program and as we progress in our rollout campaign we will be announcing major developments concerning the TV+ Internet system as they occur. Over the next several years, we plan to fully execute the deployment phase of our business plan and intend to make this exciting technology available in many cities and rural regions throughout the globe. We trust that you will be pleased with our progress throughout the coming years.
Sincerely,
Frank Bridges, Chief Operating Officer
BIFS Technologies Corporation
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