What's also funny is his comment about the travel lodge location in downtown Phoenix with a dirt view. Well had to go dig up some dirt on that comment. Guess who is less than 1/4 of a mile away. Hmmmm. On the same area or street. 6th and Vanburon Phoenix. Marriott 4 star Sheriton 4 star Weston 4 star Kimpton 4 star Renaissance 4 star Hyatt 4 star. Sounds like a smart business model to me. Take away 10% of your hotels compition with the same 4 star hotel experience only a 1/4 of a mile down the street on a cheaper location with the same 4 star experience since this is EV,s first hotel being built. OOw and we cheaper because we got ev smart app and ev human app that saves on labor cost. So when people are looking 4 a 4 star hotel, who are they going to chose. I know what 10% of them will do. It's only a 1/4 of a mile away. Haha And it gets better. What a awesome spot to train new employees at the Phoenix location since Ken has a school or partnership with ASU that is somewhere down the street. Testing 12 12