Walgreens Boots Alliance Inc (WBA)

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Delighted to learn Walgreens will sell over-the counter hearing aids. "This announcement follows the passage of the OTC Hearing Aid Act by the Food and Drug Administration (FDA), which allows consumers to purchase hearing aids directly at retail stores and online, without a prescription." But not cheap at $799.

I don't have hearing problems but I kinda follow that industry, and as an old geezer my mail has been stuffed full of dubious, often misleading ads directed at my age group.

I've long wondered why hearing aids cost thousands of dollars when their electronics is simple by modern standards

Here's the full press release from Walgreens:.

"Walgreens and Lexie Hearing Announce Availability of Over-the-Counter (OTC) Hearing Aids at Walgreens Stores Nationwide."

"Once purchased, Lexie Hearing offers customers a complete hearing solution, including a professional-quality hearing check, hearing aids customized to their unique hearing profile, and access to hearing experts through video or voice calls."

https://www.businesswire.com/news/home/20221006005319/en/