Else Nutrition Holdings Inc (BABYF)

[pual]

I obviously hope so but to be honest I think she believes that 'marketing' is a useless expense'. I've seen many such entrepreneur thinking that if the product is good, market will find it by itself ... Just put it out there (shelves) and wait long enough ...

Unfortunately other players (competitors) will take the market with much less quality product and marketing campains attracting our market.

Let's hope I'm wrong and she will stop thinking, take advice from qualified advisors and stop dreaming about 'how great the future will be when formula is available'.

In business, timing is critical ... letting time go by could be mortal ???