Unless inflation pushes prices up with Dollar Tree's competitors, I see this company losing market share. I used to spend about 60 dollars per month in Dollar Tree now I spend about $5.00. One example is lemon juice. Two years ago in was $1.00 for a 33 oz. bottle. Then $1.00 for a 32 oz. bottle. Six months later $1.00 for a 16 oz. bottle. Then $1.25 for a 16 oz. bottle. Now $1.25 for an 8 oz. squeeze bottle shaped like a lemon. Repeat this shrinkflation for everything in the store and customers eventually will realize that nothing at Dollar Tree is a bargain. I may have sold my shares too early, but I'm still glad I got out. I still have a small option position which I hope expires in my favor in January. After that I'm completely out and gone for good.
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