That’s a standout adage! What ICPT is doing looks like a variant on Zebra’s Law. I.e., ICPT has an approved drug (Ocaliva for PBC), but the approved indication is too narrow for the company to become profitable. Hence, ICPT continues to seek Ocaliva approval for NASH despite the drug’s utter unsuitability for that indication.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”