Mr. Segel conceptualized and developed the first iPhone app for any shopping channel, leveraged a relationship with a top iPhone app provider in order to accelerate development and become the first to launch, introduced the top-selling beauty product, Wrinkle Magic, to ShopNBC, and generated millions in revenue, and launched multiple concepts: Harley Davidson Clothing, Sur La Table, NBA Collectables, Mark Cuban America's Dream, and DITKA Steakhouse Steaks, coordinated GE, BMW, SEARS and YAMAHA Boat product placement on ShopNBC, switching Frigidaire appliances in the ShopNBC kitchen to GE and managed The Vendor Contact Database for Finance and Vendor Relations. From 1999 until 2009, Mr. Segel established Segel Associates to strategically guide consumer products manufacturers to introduce and distribute products through electronic retail channels, primarily QVC and ShopNBC. At Segel Associates, he directed product development, formulation and flavor varieties for the top-selling weight loss product that he personally sold on QVC for 10 years, driving sales to $14 million annually in the US and UK.
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