Remember: to this point, Hearing Assist products at Walmart have always been just the amplifier/neckbands. So $5200 per store is around 40-50 of them. That makes total sense. Now…once OTC rules go into effect, that’s when the dam breaks and their real OTC hearing aids can be sold. THOSE are the once that cost $500 and up. Just wait - you’ll see. We’ve been saying it here for months. Just takes patience.