William of Occam would have hated conspiracy theories. A 14th-century philosopher and Franciscan friar, William is celebrated for developing the “law of parsimony,” better known today as “Occam’s razor.”
According to the razor principle, the simplest explanation for an event is almost always the best; shave away any extraneous assumptions, and what you’ve got left is usually the truth.
That’s not exactly the way conspiracy theorists think.
“Conspiracy theories are for losers,” says Joseph Uscinski, associate professor of political science at the University of Miami and co-author of the 2014 book American Conspiracy Theories. Uscinski stresses that he uses the term literally, not pejoratively. “People who have lost an election, money or influence look for something to explain that loss.”
Just as important in fostering conspiracies is a desire to be special or different — and that’s a need that cuts across demographic lines. In a study published in May 2017 in the European Journal of Social Psychology, provocatively titled “Too Special to Be Duped,” subjects either took a survey designed to measure their desire for uniqueness or wrote an essay on the importance of independent thought. By significant margins, those who tested high on the need to be special or were primed to feel that way by writing the essay were also more inclined to believe in various conspiracy theories.
“A small part in motivating the endorsement of…irrational beliefs,” the researchers wrote, “is the desire to stick out from the crowd.”