The conservatives driving the phony culture wars are encouraging more conflict. They aren't able to debate issues as gender identity which are a real cause of bullying and other abuse of many young Americans today, so they instead turn to abuse of a word like "woke" to cover that weakness of theirs. Yes they'd rather see voters kept ignorant and reactionary than deal responsible with real social concerns of millions of Americans.
It was Plato who said, “He, O men, is the wisest, who like Socrates, knows that his wisdom is in truth worth nothing”