you might have an easier time understanding things if you at least read the article. Riot offered the franchises to the existing clubs at a significant discount to help make the teams viable. It says how much they paid. Simplicity didn't pay anywhere near $30M. its true the last couple open market sales have been in that ballpark. but Brazil and Europe are different regions so that probably has some impact. even taking that into account, Brazil is still no slouch, with the 3rd largest esports audience in the world.