Optec International Inc (OPTI)

[HotterMama]

Well, that's ONE explanation. OR, they'll follow the examples of these GREAT strategic alliances:

Uber and Spotify
Uber’s partnership with Spotify lets Uber riders easily stream their Spotify playlists whenever they take a ride. This makes the Uber experience feel more personalized, and encourages Uber riders to subscribe to Spotify. Uber’s rivals don’t have a similar personalized music experience, so this gives the rideshare giant a competitive advantage over Lyft and other similar services. And since not all Uber riders have Spotify, and not all Spotify users ride with Uber, both brands gain access to new, broad audiences in this strategic alliance.

Starbucks and Target
One of the most well-known examples of a strategic alliance is Starbucks/Target. In fact, you’ve probably seen this strategic alliance example several times--as soon as you walk into Target, there’s a Starbucks counter waiting to blend your favorite drink. Target and Starbucks know their brands share a similar audience – busy shoppers looking for affordable “luxuries” and a quick escape from the everyday.

Apple Pay and MasterCard
When Apple released the Apple Pay system for contactless transactions, it was poised to change the way people used their credit cards forever. But first, Apple needed credit card companies to partner with them and support the technology. MasterCard was the first company to do so. So when Apple Pay launched, only MasterCard customers could pair their card with an iPhone and make payments without actually having their physical card with them.

These are just a few examples. There are plenty more.

Of course, you would be able to find examples of strategic alliances that did not succeed. But I'm placing my bet on the WeShield-Opti strategic alliance being VERY successful.