Evercore Holdings Inc (EVHO)

[justhefax]

Yes in terms of the brand mgt and promotion.
If they hit projections that will be terrific and very positive. But it is not a zero sum discussion.
My comment was driven largely that the original product, the namesake brand -Kona, is being muddled with can change that buries its identity. Even if it represents a smaller % of sales it should remain distinct and celebrated AS a hemp bev. ( leaf optional ).
That is the function of this functional bev.

Functional is the stated mission of the co as well. I feel they should lean into that. Even the ‘ades’ could be enriched w vita, or health components.

If running multiple district brands then each should have its clear identity and campaigns. I have commented often on the sad state of the, still up, Kona hemp website. You have the cbd waters… clean site but hear little about the promotion or distinct sales efforts. Kona with dated site. OoLa with its own look and feel.

I think they could be helped by a serious brand consultant on how to maximize, rationalize and synergies the brands and campaigns .

That all said , back to original question, the other issue is dilution … no map of path to break even… so 10mm sales may not mean so much with bils of shares. Need company to address this specifically .