Think a can redesign is the issue? How about align the MISSION with actions ? Functional ? Caffeine is it? Lemonade w no other benefit except it has no sugar ? The co has lost its way. Products ARE good. But no can model $ or figure where this goes. My suggestion- KEEP a hemp / cbd forward line that is CLEAR and undiluted. Develop and sell other heathy ‘functional’ products. But even if hemp lags… it is tail that defines and wags!