Looks like Fire & Flower is partnering with LP's for direct-to-consumer sales. This seems like a great opportunity for LP's like Heritage who offer a wide selection of products to different types of consumers. It would be like having your own online store without the expense of building it yourself. Plus having a closer relationship with one of Canada's largest retailers is always a smart move :) imho glta
Posts are my opinion only, and not advice of any kind. glta