"I think, long-term, the trend towards more connectivity for aircraft is undeniable, it's unstoppable, and airlines have realized that," says Intelsat's van Essen.
The next challenges are to move to a free Wi-Fi model where airline passengers can easily connect to the internet without having to pay, as they commonly do in hotels and coffee shops, and to enable carriers to leverage the connectivity pipe to achieve operational benefits.
"People are accustomed to free Wi-Fi. But Wi-Fi is not free. It costs a billion dollars to put up a satellite, it costs millions of dollars to set up a ground network, and it costs hundreds of millions of dollars to get the equipment on to the aircraft to make the whole thing work properly. On top of that, the cost per megabyte to an airplane is very high compared to what you pay on a ground network," says Honeywell's Peterson."