And did you listen to the section of the interview starting around 1'27'00? Even though he is investing about the smallest amount of any of his companies ... but still in the 7 figures {makes me think about the recent $2.25 M financing} ... he believes this investment could result in highest returns. The technology that "we have" and taking to market is a game changer. Several different verticals. Disinfectants and cleaning vertical, with EPA certifications. We have verticals in energy sector that is "going to change the game". Biggest issue -as a company - which 3 sectors to focus on - out of 6 great sectors. Assemble a team to hit up the 3 sectors strong.