It isn't ADVFN at all. Their URLS start with ih.advfn.com. This is iHub, which are investorshub.advfn.com URLs.
It's an omission on display, not a change in policy. We'll fix it.
And, no, the " the mobile profile" is not where we are going. But, this is the first step in making the desktop website more mobile friendly, although we haven't implemented any of that yet.