AvePoint Inc (AVPT)

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Global MSP Preferences Survey Reveals Nearly 70% of MSPs Believe Security and Governance Are Among the Top IT Needs for End Customers.

AvePoint (NASDAQ: AVPT), the largest data management ISV for Microsoft 365, today announced the results of its first annual Global MSP Preferences Survey. The company surveyed over 1,000 managed service providers (MSPs) globally, unveiling opportunities for MSPs to grow revenue through governance, security and migration services, among others, as digital collaboration needs continue to accelerate in today’s modern workforce. According to the survey:
Secure collaboration and governance needs are paramount: Today, just over one third (34%) of MSPs offer digital collaboration governance solutions. However, 69% of MSPs believe that security and governance are among the top three IT needs for their customers, reflecting an opportunity to both protect end-customers and realize revenue if added to their portfolios, especially as tools like Microsoft Teams and Google Workspace keep growing.

Businesses need ransomware protection: Over half (52%) of MSPs or their end-customers have experienced a ransomware attack in the past year, and yet, only 53% offer backup services to recover data in the event of a crisis. Further, 75% of MSPs reported a gap in network security for their end-customers, but only 51% offer that service today.

Despite a widespread rush to the cloud, migration is still a vital priority: Over 60% of MSPs are planning to add cloud migration services to support on-prem to cloud transition to their managed services portfolio in the next year. About the same (57%) will add cloud migration services to support cloud to cloud transitions.

The survey also revealed that MSPs are prioritizing building out their recurring service revenue. 54% of MSPs value projected revenue growth from additional services generated from new products when adding new ISVs to their repertoire over quality of support, cross promotional opportunities, the incentive program, vendor reputation, community and the technology’s capabilities. Today, however, two-thirds (63%) of MSPs make less than half of their total revenue from recurring services.