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Friday, November 12, 2021 3:18:56 PM
“We are thrilled to have executed this Agreement with BRNT as it provides us with control of a brand in Alberta that has proven its ability to capture market in Canada’s second largest market by revenue. Without a cash outlay or issuance of Heritage shares, we secure exclusive cannabis 2.0 rights to Violet Tourist branded products in Alberta and retain control to expand distribution of the brand across the Country and into cannabis 1.0 formats over the duration of the Agreement,” said David Schwede, CEO of Heritage.
https://www.businesswire.com/news/home/20211109005982/en/Heritage-Cannabis-Announces-a-Two-Year-Definitive-Agreement-with-Leading-Alberta-Brand-Violet-Tourist
Liking this creative partnership that should benefit both companies without large capital outlays or shareholder dilution. Smart to look for popular local brands that need a national distributor like Heritage to expand their footprint. Now Heritage will be producing branded products for Canna Cabana and Violet Tourist. Heritage team doing a great job landing new business. Like :) glta
Posts are my opinion only, and not advice of any kind. glta
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