$ZAAG News Alert: PENSACOLA, Fla., Oct. 12, 2021 /PRNewswire/ -- ZA Group, (OTCMARKETS: ZAAG) announces the acquisition of NFID.
NFID is an active lifestyle brand. The brand's history is rooted in the expansion of consciousness and targeted to consumers at the intersection of surf, skate, trail running, yoga, meditation, and martial art cultures. NFID is a direct-to-consumer brand that produces apparel and accessories.
NFID selectively collaborates with artists and influencers that bring authenticity and credibility to the brand.
Bill Bollander CEO of NFID stated, "We are excited to partner with ZA Group and expand the brand's customer base and identity. The partnership will provide the resources and capital needed to rapidly increase the brand and its sales." "We look forward to growing our digital footprint as the brand and products develop."
According to Statista, the online fashion industry was valued over $439 billion in 2018. This staggering figure is projected to more than double that figure ($953 billion) by 2024, and is currently expected to surpass $758 billion by the end of 2021.
John Morgan, President of ZA Group, "I am excited to be working with NFID and what they can bring to the table through their network and expertise ."
