J-Rhino: Probably, but I'm not sure that Nascar fans are the right market to focus on.
And Jim placed that ad several months ago. Seems like he has had plenty of time to get the MyFanKey product available online by now. Doesn't make much sense to be pushing an unavailable product when the ad comes out.
I guess we'll see how much of a lag exists between the ad and the product soon enough...