Having already launched free-to-play prediction games for cricket, the partnership now includes an additional commitment to games for soccer, tennis and kabaddi. All games are scheduled for a 2022 release and will go live within the MX Player app, powered by GameOn’s white label game engine.
“We are beyond excited to expand our agreement with MX Player, so soon after announcing the initial partnership in June,” said Matt Bailey, GameOn CEO. “This not only validates our product-market fit, but further emphasizes the need by our B2B customers to strengthen fan engagement around sports, TV and live events. This is our strategy in action. We start with one project then grow our tentacles within the biggest media companies in the world.”
The expanded partnership comes at an ideal time with major moments and storylines upcoming across these sports, highlighted by the T20 World Cup and 2021-22 Ashes in cricket, the 2022 FIFA World Cup in soccer, and tennis legends Roger Federer, Novak Djokovic and Rafael Nadal each at 20 Grand Slam titles apiece.
Pro Kabaddi League returns after last season was canceled due to the coronavirus pandemic. During its inaugural season in 2014, its viewership of 435 million was second in India only behind the Indian Premier League (560 million).
MX Player is an entertainment super app that integrates all forms of entertainment on one platform—including video playback, streaming video and gaming (in select markets). It hosts a wide library of premium content across 10 languages, including a critically acclaimed slate of MX Originals/Exclusives, movies, web series and TV shows like Big Boss . MX Player has now spread its footprints across 12 markets including the United Arab Emirates, United States, Canada, United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives and Bhutan.
Check out VictorySquare.com and sign up to VST's official newsletter at www.VictorySquare.com/newsletter .
On behalf of the board,
Shafin Diamond Tejani
Chief Executive Officer
Victory Square Technologies
“Be Fearful When Others Are Greedy and Greedy When Others Are Fearful”
Warren Buffett
FEATURED POET Announces Design Win and Collaboration with Foxconn Interconnect Technology for High-speed AI Systems • May 14, 2024 10:09 AM
FEATURED Element79 Gold Corp Reports Exceptionally High-Grade Results from Lucero • May 14, 2024 7:00 AM
VAYK Added New Manager for Expansion into $64 Billion Domestic Short-term Rental Market • VAYK • May 14, 2024 9:00 AM
Avant Technologies Equipping AI-Managed Data Center with High Performance Computing Systems • AVAI • May 10, 2024 8:00 AM
VAYK Discloses Strategic Conversation on Potential Acquisition of $4 Million Home Service Business • VAYK • May 9, 2024 9:00 AM
Bantec's Howco Awarded $4.19 Million Dollar U.S. Department of Defense Contract • BANT • May 8, 2024 10:00 AM