Apple Inc (AAPL)

[Investors3]

Apple dodges global supply chain woes with new MacBook Pro and AirPods launches
Tuesday, October 19, 2021 4:14 pm

Eric J. Savitz for Barron’s:

D.A. Davidson analyst Tom Forte made a similar point. “Given the increasingly challenging environment with supply-chain disruption and logistics inflation, we paid particular attention to the launch dates and price points of new products,” he writes. “We were pleased that the new MacBook Pro and AirPods are set to be available next week and the HomePod Mini is expected in November.” Forte repeated his Buy rating on Apple, while lifting his price target to $175 from $167.

Forte also made the point that Apple is “taking price” on both the new MacBooks and the new AirPods, in what might be a move to offset higher component costs. He notes that the 16-inch version of the new MacBook Pro starts at $2,499, up $100 from the base model of the previous generation of Pro laptops.

MacDailyNews Take: For the fastest, most capable, most intuitive, and most secure notebook computers ever made, the price Apple is asking is a tremendous value. (Even with a stupid, inelegant, and wholly unnecessary notch. And even at a $100 greater starting price due to supply chain issues caused by the various and sundry responses, rational and irrational, to COVID-19.)

https://macdailynews.com/2021/10/19/apple-dodges-global-supply-chain-woes-with-new-macbook-pro-and-airpods-launches/