Heritage Cannabis Holdings Corp (fka HERTF)

[BlueGreenPower]

**NEWS** Heritage Cannabis Announces Joint Venture Supply and Processing Agreement with Noble Growth Corp.

“Heritage has reached top 10 status in Canada at a rapid pace in the concentrate, vape and oil categories and we are excited to replicate this success in the flower category. With this joint venture with Noble we are focused on market penetration and profitability. Heritage now has access to Noble’s rare-genetics that will be used to create our top-shelf products, including RAD Reefer Reserve and Pura Vida Legacy branded flower,” stated David Schwede, CEO of Heritage. “This Agreement along with Noble’s amazing genetics will contribute to expanded market share for our brands in the flower category – the largest category in Canada – and contribute to our existing strong revenue streams and higher margin business”.

“We’re very stoked to be growing for a group of true industry people, brands like Pura Vida and RAD are what this industry needs. We are happy to see our product hitting provincial shelves and being able to make a notable impact in the continued improvement of flower quality in Canada,” stated Gavin Delainey, Head of Cultivation for Noble.

https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/heritage-cannabis-announces-joint-venture-supply-and-processing-agreement-with-noble-growth-corp

Now that Heritage is a Top 10 concentrate maker it's good to see them branching out into ultra-premium exotic flower which is in short supply in Canada. I've been a big fan of tissue culture technology to increase desirable traits in cannabis like consistency, potency, terpene profiles, bag appeal, and disease resistance.

Believe the next big cannabis winners will be the genetics labs developing new IP protected strains using tissue culture. Heritage would be smart to snap this company up for a reasonable price while the market is still undervaluing cannabis businesses. Really liking this new partnership for it's synergies for both companies. Congrats to the heritage team on another smart move. glta...