Reuters doesn’t always play fair. They might have completely forgotten that we are in the middle of a pandemic...
But that said ...commercial viability.... the ability of a business, product, or service to compete effectively and to make a profit:
With our world being strangled by plastic, there should be programs in place to get rid of this mess and help these companies succeed. In fact it should be mandated that plastic manufacturers be responsible for this environmental disaster just like every company that has wrecked our earth or human lives.