Monday, June 28, 2021 12:22:25 PM
June 28 2021 - 08:00AM
Dow Jones News
By Matt Grossman
Blackstone Group Inc. is making a private-equity investment in Simpli.fi, valuing the advertising-technology company at $1.5 billion, Blackstone said Monday.
Simpli.fi provides software for media buyers to manage operations and execute digital ad campaigns. Blackstone and GTCR, another private-equity investor that invested in Simpli.fi in 2017, will be the company's majority shareholders.
Blackstone executive Sachin Bavishi said that the investment accords with Blackstone's conviction around digital advertising. The investment will help accelerate Simpli.fi's growth, he said.
Blackstone and GTCR will have equal representation on the board of Fort Worth, Texas-based Simpli.fi, which is led by co-founders Frost Prioleau and Paul Harrison.
Write to Matt Grossman at matt.grossman@wsj.com
(END) Dow Jones Newswires
June 28, 2021 08:00 ET (12:00 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
https://ih.advfn.com/stock-market/NYSE/blackstone-BX/stock-news/85457183/blackstone-invests-in-ad-techs-simpli-fi-valuing
Recent BX News
- Blackstone ernennt Philip Sherrill zum Global Head of Insurance • Business Wire • 05/07/2024 08:54:00 PM
- Blackstone nomme Philip Sherrill responsable mondial de l'assurance • Business Wire • 05/07/2024 08:54:00 PM
- Blackstone Appoints Philip Sherrill as Global Head of Insurance • Business Wire • 05/07/2024 01:34:00 PM
- Blackstone Real Estate Completes Privatization of Tricon • Business Wire • 05/01/2024 02:44:00 PM
- Philips Stocks Soar 47% Following US Deal, Tesla Bolsters Presence in China, and More News • IH Market News • 04/29/2024 11:11:24 AM
- BHP Bids $38.8 Billion for Anglo American; Biden Unveils Historic Micron Technology Deal, and More News • IH Market News • 04/25/2024 11:48:40 AM
- Blackstone Credit and Insurance appoints Dan Leiter as Head of International • Business Wire • 04/24/2024 09:45:00 PM
- Blackstone to Acquire Tropical Smoothie Cafe to Propel Leading Franchisor’s Continued Expansion • Business Wire • 04/24/2024 09:14:00 PM
- Apple Loses Market Share in China, GM Surges in Pre-Market Following Upward Revisions for 2024 Projections, and More News • IH Market News • 04/23/2024 11:25:34 AM
- Li Auto Stock Drops 7.3% Amid Tesla Price Cuts, Salesforce Retreats from Informatica Deal, and Other Market Updates • IH Market News • 04/22/2024 12:09:21 PM
- Blackstone Reports Stellar First Quarter Earnings for Fiscal Year 2024 • IH Market News • 04/18/2024 12:09:36 PM
- U.S. Futures Rebound Amid Global Market Fluctuations, Oil Prices Decline • IH Market News • 04/18/2024 11:15:03 AM
- Ericsson Soars with 66% Net Profit Growth; Live Nation Under Antitrust Scrutiny in US, and More News • IH Market News • 04/16/2024 11:18:19 AM
- Tesla Resolves Autopilot Lawsuit, JPMorgan Unveils Potential CEO Successors, and More • IH Market News • 04/09/2024 10:39:30 AM
- Blackstone Real Estate to Take AIR Communities Private for Approximately $10 Billion • Business Wire • 04/08/2024 12:32:00 PM
- Rexford Industrial Acquires Blackstone Industrial Assets in Combined $1 Billion Investment • PR Newswire (US) • 03/28/2024 08:05:00 PM
- GameStop Shares Tumble 20% in Pre-Market Trading Amid Revenue Decline, Direct Digital Plummets 42%, and More News • IH Market News • 03/27/2024 10:54:47 AM
- Blackstone Life Sciences Announces Collaboration to Support Moderna’s Influenza Program • Business Wire • 03/27/2024 10:34:00 AM
- Super Micro Computer and Seagate Shares Surge on Analyst Optimism in Pre-Market Trading, and Latest News • IH Market News • 03/26/2024 11:20:49 AM
- Adobe Stock Drops Following Below-Estimate Projections, Cardlytics Surges with Unexpected Profit, and More News • IH Market News • 03/15/2024 11:30:55 AM
- Aligned Data Centers and Blackstone Credit & Insurance Announce Financing Relationship • Business Wire • 03/12/2024 12:00:00 PM
- Form S-8 - Securities to be offered to employees in employee benefit plans • Edgar (US Regulatory) • 02/23/2024 10:08:06 PM
- Form IRANNOTICE - Notice of disclosure filed pursuant to Section 219 of the Iran Threat Reduction and Syria Human Rights Act of 2012 (Exchange Act Section 13(r)). • Edgar (US Regulatory) • 02/23/2024 09:04:28 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/21/2024 10:05:00 PM
- Blackstone Charitable Foundation Commitment in Texas Reaches $10 Million for Entrepreneurial Skills and Career Exposure • Business Wire • 02/21/2024 04:30:00 PM
FEATURED Cannabix Technologies Launches New Compact Breath Logix Workplace Series and Prepares for Delivery to South Africa • May 7, 2024 8:51 AM
Moon Equity Holdings, Corp. Announces Acquisition of Wikolo, Inc. • MONI • May 7, 2024 9:48 AM
NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • NNVC • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM