Facebook’s emotional contagion study and the ethical problem of co-opted identity in mediated environments where users lack control
Evan Selinger Department of Philosophy, Rochester Institute of Technology, USAFirst Published May 13, 2015 Research Article https://doi.org/10.1177/1747016115579531
Abstract We argue a main but underappreciated reason why the Facebook emotional contagion experiment is ethically problematic is that it co-opted user data in a way that violated identity-based norms and exploited the vulnerability of those disclosing on social media who are unable to control how personal information is presented in this technologically mediated environment.