And being based out of Florida, Kona is in the perfect spot to capitalize off of the tourist season. I’m down on the gulf, and it is absolutely hopping. Much busier than it was 2 summers ago. Everybody has cabin fever and enjoying themselves now if they can.
Get Kona on the shelves in the beach towns ASAP. That would be my #1 priority. No waiting either. Needs to be done yesterday.