The great thing about this news is that it will take some time for the general public to understand just what's at play here. I saw that happen with Nvidia years ago when they dropped bombshell news, yet the stock just hovered around for about 2 weeks until it took off and never looked back. I'll simply continue to add dips for weeks now.
Based on the PR, I imagine Fransmart and Kisses from Italy will be experimenting with many store concept designs, finding the right mix of what restaurant items to sell and how much space to allocate to the ever-growing number of Kisses from Italy grocery products.
Plus, with GrubHub, UberEats and others available for home delivery, the overall market for fast food is bigger than it used to be in the past. Why not just kick back at home and order an Italian sandwich, coffee and dessert when you don't feel like going out.
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