have you seen this the next gen stuff even Gatorade is attempting to up it's game https://mashable.com/article/gatorade-gx-sweat-patch-review/ as the only FDA approved device on the market as a company they should be gunning to expand it's uses and be there first, the home diagnostics market is untapped with the advent of telehealth HUGE! Then there's the tech, everything in this world is moving towards real-time the sooner they start to address this the sooner they can get on the wave instead of getting rolled over IMO