Kisses from Italy Inc (KITL)

[downdraft]

You would probably have lines outside the door everyday. And they have a nice gimmick going where people can draw/sign on the wall in the stores, seeing when their friends or themselves, or celebrities have been there before.

But that branding is so stellar. I wonder how many years it took Nike or Starbucks to become well-known. It's almost impossible not to recognize the Kisses from Italy brand, and the grocery stores are already displaying it.