Sycamore Entertainment Group Inc (SEGI)

[Herbcrow]

What do you think a sponsor does???
Corporate sponsors not only pay for the car, but help cover all of the research and development and maintenance costs associated with a big-budget racing team. At Hendrick Motorsports, which employs 500 people, sponsors are estimated to cover 65 to 70 percent of all infrastructure costs. Granted this info is from NASCAR, but don't think this sponsorship is cheap...
Having an entire series named after a company or product will cost millions of dollars, which makes sponsoring a single race seem like a deal at only $500,000. That's right -- being a primary sponsor of a team costs $350,000 to $500,000 per race, although corporations can usually cut a deal to sponsor a team for a full season.

I'm sure every sponsorship deal is unique, but they are never cheap.