>One of the few major NVS missteps I can remember was this type of a test a few years ago ( I beleive it was a hypertension product). Man it's embarrasing when you come up on the short side of your own head to head test data.<
Are you sure it was NVS? The big boo-boo from a Big Pharma head-to-head study was the one BMY ran that tested Pravachol against Lipitor. The study showed that Lipitor was superior and hastened the demotion of Pravachol to also-ran status.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”