LVMH Moet Hennessy Louis Vuitton SA (LVMUY)

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Jay-Z and LVMH Moët Hennessy Louis Vuitton SE are joining forces in the Champagne business, further cementing the alliance between the world of hip-hop and luxury as the Covid-19 pandemic saps sales of the festive wine world-wide.

LVMH, the world's biggest producer of Champagne, has taken a 50% stake in Armand de Brignac, the high-end Champagne brand owned by Jay-Z, the rapper and mogul. The brand, one of the youngest in the famed sparkling wine region, is known for its metallic bottles that cost hundreds of dollars each.